Who We Are
We’re Not Just a Distributor. We’re Your Partner in Growth
About Us
2P Central is an Amazon accelerator built for brands that want more than a reseller or an agency; they want a partner. Positioned between 1P Vendor Central and 3P Seller Central, we created the “Goldilocks zone” for brands ready to scale.
We buy your products, manage your Amazon presence end-to-end, and invest directly in your growth. Unlike agencies, we put our money where our mouth is. Unlike resellers, we build brand equity in addition to moving products. Our model is simple: when you grow, we grow.
What We Do
At 2P Central, we roll up our sleeves and take on every lever that matters on Amazon, so you can focus on making great products.
We purchase your inventory at wholesale and sell through our 2P Central Amazon store.
We manage every detail: content, SEO, storefronts, logistics, customer experience, and advertising.
We stay accountable through weekly partner meetings and structured QBRs that keep targets aligned and growth on track.
With us, there’s no guesswork, no wasted motion, and no excuses. Just clarity, collaboration, and measurable outcomes.
What We Believe
Our values aren’t just words; they guide every partnership, decision, and outcome we deliver:
Honesty – We give you the truth, even when it’s hard. Transparency builds trust.
Hard Work – We take ownership, hustle daily, and never phone it in.
Accountability – We do what we say. We track what matters. We answer for outcomes.
Speed & Action – The Amazon world moves fast, and so do we. We don’t wait to be asked.
Results Over Rhetoric – Metrics drive our decisions, not buzzwords.
Data-Driven Execution – Every campaign and iteration is optimized for performance.
Our Commitment
“Come for the partnership. Stay for the performance.”
Backed by a team of seasoned account managers with 50+ years of collective experience, we’ve successfully managed portfolios that generated tens of millions in Amazon revenue. Each partner we work with benefits from this deep bench of expertise, specialists in advertising, content, operations, and strategy, coordinated through a dedicated brand manager who acts as your single point of contact.
And because we’ve built 2P Central with a lean, efficient model, you gain enterprise-level expertise without the enterprise overhead. That means you get the scale, structure, and accountability of a top-tier partner, without paying for unnecessary complexity.
We operate as an extension of your team, with skin in the game and results as the only measure of success.
At 2P Central, we’re not here to play it safe. We’re here to win with you.
Meet Our Founder
Chris Raub, Founder & CEO
Chris’s journey with Amazon began over a decade ago in the fast-paced world of grey-market arbitrage. What started as identifying gaps and inefficiencies in the marketplace quickly evolved into a mission: helping brands protect their presence, control their pricing, and unlock sustainable growth on Amazon.
Since 2014, Chris has worked across every facet of the Amazon ecosystem, such as brand management, creative development, and operational execution. Prior to founding 2P Central, he built and managed a $30M portfolio of successful brands on Amazon, gaining insider knowledge of both the opportunities and pitfalls brands face.
At 2P Central, Chris combines that hands-on experience with a relentless focus on partnership and results. Much like a “white hat” innovator, he’s turned his early lessons into a commitment to helping brands thrive, bringing transparency, accountability, and true investment to every partnership.