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We're Not an Agency. We're Your Partner.

Most Amazon service providers make money whether you win or lose. We built 2P Central differently — we only grow when your brand grows. No retainers. No commissions. Just fully aligned incentives.

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The 2P Model: Two Paths, One Goal

Every brand is different. Some want to maintain full control of their Amazon presence while offloading the work. Others want a clean wholesale relationship with zero marketplace headaches. We offer both — and sometimes a hybrid.

Inside Your Account

We purchase your inventory through wholesale purchase orders and sell it within your own Seller Central account. You stay the landlord — your account, your reviews, your brand registry, your listing history all stay yours. We handle operations, advertising, and growth day to day, but decisions on creative and copy go through you before anything goes live. Full partnership, full visibility.

  • You retain ownership of the seller account
  • We handle all operations, ads, and optimization
  • We buy your inventory at wholesale — you get paid upfront via purchase orders

Through Our Storefront

We purchase your inventory through wholesale purchase orders and sell it through our own Amazon storefront. Same buy-sell model, same partnership approach — you stay involved in creative and copy decisions, and nothing publishes without your sign-off. You ship us product, collect wholesale revenue, and always know exactly what's happening with your brand.

  • We place wholesale purchase orders
  • Zero agency fees — we make money from margin
  • Predictable revenue with no marketplace headaches

Not sure which model fits? That's what our intro call is for.

Let's Find the Right Fit

Meet the Founder

Built by Someone Who's Done It

Chris Raub has spent the past decade inside Amazon — not advising from the sidelines, but operating in the trenches. He's managed 8-figure catalogs, launched thousands of SKUs, run warehouses, and navigated every algorithm change, policy update, and marketplace shift Amazon has thrown at sellers.

Before founding 2P Central, Chris built and scaled Amazon operations for some of the most recognized brands in beauty, wellness, and consumer goods. He's seen firsthand how traditional agencies fail brands — and he built 2P Central to be the partner he wished existed.

The 2P model isn't a theory. It's what Chris would want if he were on the brand side: a partner who buys your product, takes on the risk, and only wins when you win.

Connect with Chris on LinkedIn
Chris Raub, founder of 2P Central, Amazon brand management partner
2P Central founder Chris Raub in Amazon fulfillment warehouse, Orange County California
Amazon fulfillment operations — Orange County, CA
Amazon fulfillment operations — Orange County, CA

Capabilities

Backed by Real Technology

We don't guess — we use data. Our systems monitor your listings, competitors, and marketplace conditions daily so we can act fast and optimize constantly.

Isometric illustration of AI-powered operations hub with connected analytics dashboards and automation

Brand Analytics

Deep insights into search terms, conversion rates, and market share.

PPC Optimization

Algorithmic bid management and campaign structure for maximum ROI.

Performance Monitoring

Real-time alerts on listing changes, Buy Box status, and competitor moves.

Market Intelligence

Track unauthorized sellers and pricing violations across the marketplace.

What We Stand For

Aligned Incentives

We only make money when your brand grows. That's not marketing — it's our business model. We buy your inventory. We take on the risk. If sales don't happen, we don't profit.

Radical Transparency

No black boxes. No vague reports. You'll see exactly what we're doing, why we're doing it, and how it's performing. If something isn't working, we'll tell you — and fix it.

Long-Term Thinking

We don't chase short-term wins that hurt your brand. We build sustainable Amazon businesses — the kind that still work five years from now. We're not here to pump and dump; we're here to grow with you.

Let's Talk About Your Brand

Whether you're ready to hand off Amazon entirely or just want to explore your options, we'd love to hear from you. Book a free intro call — no pressure, no pitch deck, just a conversation about what's working and what's not.

Book Your Free Intro Call

Or call us directly: 714.627.5169